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Tag Archives: Valencia

10 Cloverfield Lane and the Brilliance of Secretive Marketing

It was on this day in 2008 that I sat down in my local theater to watch Cloverfield, a movie that I knew very little about at the time. In fact, I knew almost nothing about it, and that was certainly by design. The marketing for the J.J. Abrams-produced monster movie was so brilliant and […]